Try these more sophisticated holiday marketing strategies to maximize your holiday season
It’s that crucial time of year for retailers and products when selling is everything and competition is super high.
Holiday Marketing during the holiday season is nothing new and savvy businesses will know how to create holiday messaging and ‘moments’ to gain new customers. Despite that, there are still some more in-depth and sophisticated things you can do to win this holiday season.
Segment holiday shoppers
What type of holiday shopper are you? A planner that knows what they’re going to get people ahead of time? A last-minute shopper? Someone looking for deals, packages, or multiples of items to give to many people?
There are different buying profiles among shoppers and having key strategies for each can allow you to take advantage of their buying patterns.
Some examples:
- Begin your holiday marketing a little early to gain traction on holiday keywords and planning crowds
- For last-minute shoppers, incorporate messaging around same-day shipping or rush- orders
- Create bundled deals or packages suitable for buying for groups of people
Local Marketing
While more and more shopping is done online, a lot of holiday shoppers still want the in-store experience and the process of ‘discovery’. Make sure your local marketing game is on point.
That means:
- Ensuring your local SEO is complete and your business is findable on Google Maps
- Have geo-targeted strategy for your Search ads
- Make sure your storefront is inviting and festive
Diversify your channel offerings
Use this holiday season to do some testing across your different advertising channels. This can help you sharpen the performance on your channels and see which deals are the most enticing for each.
- Try exclusive deals by marketing channel. For example, create one offer that you advertise on paid search, one offer you advertise on display, and one offer you use with email marketing
- Try unique messaging for each channel, taking into consideration their context for users. For example, use more high-intent and action messaging for search, or use more friendly, discovery language for display.
- Use ad scheduling with each channel and boost your high impact moments across each channel
While there are several tried and true staples of holiday advertising it’s always good to mix things up to hone your holiday marketing strategy and make it as efficient as possible. Opportunities happen quickly, so make sure you are present whenever they arise and have the right media mix and messaging to be impactful.
Happy Holidays!