Case Study: Plumbing - PKO Digital | Performance Marketing Agency

RooterPatrol Plumbing

How PKO Digital Marketing Helped Rooter Patrol Plumbing Increase Website Speeds and Test Optimized Landing Pages

Rooter Patrol Plumbing struggled to gain consistent traction on their specific geographic target. They came to PKO searching for help them with lead volume and quality. See how they leveraged our services to correct web issues and increase lead volume.

The Goal

Increase qualified calls, leads and Return on Investments by utilizing data driven
solutions and embracing AI.

The Results

PKO Digital optimized website and properties to reduce bounce rate. Created a head to head landing page test built using best practices to capture qualified emergency plumbing traffic and price conscious audiences.

Reduced Cost Per Lead

Daily Lead Volume Increase

Decreased Bounce Rate

Drop in Spam Calls

The Solution

PKO delivered the following key strategy to help our client achieve their objectives:

Employ a data driven approach, fixed server and web loading issues to stabilize experience, A/B tested website and Landing page and focused on hyper local geographic targets.

Conducted a comprehensive audit on website experience and deployed fixes to establish baseline.

Followed our instincts to test landing pages built on best practices to deliver the most actionable experience for the audience.

Developed a data-driven strategy to optimize local targeting and leverage dynamic ad creative.

How We Did It

We cleaned up the basic web issues to establish a consistent experience for organic and paid traffic. PKO Digital created a comprehensive targeting strategy and included offer messaging within the ad copy. The advertiser was all in on testing as the results phone calls increased and cost per calls dropped.