Advertising Network Expansion
Key Messaging & Unique Ad Creatives
Data Driven Optimizations of PPC campaigns
Regular Performance Tracking and Analysis
How PKO Digital Marketing Helped Ron Shields Attorney at Law Target Tech Professionals for Estate Planning
Ron Shields Attorney at Law aimed to target tech professionals in the NYC metropolitan area for estate planning services in response to the global pandemic, with the goal of capturing new clients.
Maximizing ROI and Increasing Profits/Revenue by utilizing data driven solutions and embracing AI.
PKO Digital strategy employed key insights about getting in front of “Work From Home” employees. The campaign targeted audiences from target companies and industries.
Reduced Cost Per
Conversion
Increased # of Qualified Leads
Hyper Targeted Companies
Industries Targeted
PKO delivered the following key strategy to help our client achieve their objectives:
Employ a data driven approach, leverage the Microsoft networks LinkedIn targeting, developing custom ad creative to get in front new clients.
Conducted a comprehensive analysis to determine key demographic and target pricing for new client acquisition.
Developed a data-driven strategy to optimize PPC campaigns, leverage unique targeting modifiers and test ad creative.
Employed a Data Driven approach to inform strategy and advertiser.
We created a custom campaign that met their specific needs – leveraging Google & Microsoft ads Linkedin Targeting, highlighting the importance of estate planning to the “Work From Home” workforce.
Advertising Network Expansion
Key Messaging & Unique Ad Creatives
Data Driven Optimizations of PPC campaigns
Regular Performance Tracking and Analysis
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