Case Study: Lending - PKO Digital | Performance Marketing Agency

RonaldWeiss Law

How PKO Digital Marketing Helped Educate and Target People Affected By Predatory Mortgage Lending

Our performance marketing agency specializes in helping businesses reach their target audiences. We had the opportunity to work with a law firm educating and targeting people about the possibility of being affected by predatory loan mortgages.

The Goal

Our was tasked to identify and targeted audiences searching for information on lending practices, create awareness around information that would help audiences self identify and drive local audiences to connect with the law group.

The Results

PKO Digital strategy employed a unique keyword strategy and geographical targeting with potential impact population. The performance marketing campaign ran 2 months with immediate success in qualified inquiries.

Reduced Cost Per Conversion

Reduced Keyword Costs

Increased Conversion Rates

Increased Click Through Rate

The Solution

PKO delivered the following key strategy to help our client achieve their objectives:

Employ a data driven approach, overlay unique targeting methods and cycle relevant keywords within ad copy to resonate with researching audiences.

Conducted a comprehensive analysis to determine key demographic and geographic target.

Employed automation and dynamic features to use fine tune ad copy to connect with researching audiences.

Dynamic reporting to provide up to date visibility and transparency on campaign performance.

How We Did It

We created a custom campaign that met their specific needs – leveraging Google, Dynamic ad copy and geographic Targeting, to reach relevant audiences affected by and or researching support resources.