Case Study: Restaurant - PKO Digital | Performance Marketing Agency

Gino's Eastof Chicago

Gino’s East, a Chicago deep-dish pizza franchise with locations in Los Angeles, faced the challenge of growing their customer base outside of their homebase in Chicago. With limited resources, the franchise needed a strategy to increase awareness and drive repeat customers for their LA location while maximizing returns on their marketing spend.

The Goal

Raise In store traffic, increase orders and raise brand awareness using hyperlocal targeting and AI based optimizations for max returns on investment.

The Result

Thanks to the targeted approach developed by PKO, Gino’s East was able to achieve significant growth in several key metrics. The brand saw an increase in average order value, growth in in-store visits, and a increase in month-over-month orders. These impressive results demonstrate the success of the PKO Digital team’s approach and the effectiveness of the marketing strategy they developed for Gino’s East.

Increase of Avg Order

Growth In Store Visits

Increase Month over Month Orders

Month

Campaign Duration

The Solution

PKO Digital developed a comprehensive strategy that utilized a combination of search and display ads, as well as local Google ads, to target potential customers and drive conversions for Gino’s East. With a limited budget, PKO Digital carefully guided the brand’s marketing efforts across these channels to maximize their impact and grow both in-store and online sales.

Built Campaigns to Leverage Display Properties, Search Terms With High Intent and Remarketing To Stay Top of Mind

Developed a hyper local driven strategy to optimize PPC campaigns and leverage unique geographic targeting modifiers.

Drove Traffic to Take Specific Measurable Actions Signaling Intent and Purchase

How We Did It

PKO Digital conducted research to identify target audiences, developed compelling messaging, optimized the user experience on the website, Google My Business, and closely monitored key metrics to refine the strategy and maximize results.