Case Study: Online Shopping - PKO Digital | Performance Marketing Agency

ChurchApothecary

Church Apothecary, a San Francisco hair pomade brand, launched onto the national stage after winning several mens, health and wellness awards. They needed to meet online demand, scale online shopping and optimize marketing channels to stay within a target price.

The Goal

Maximizing ROI by aligning digital marketing campaigns to drive qualified traffic down the path to purchase utilizing PKO Digital strategies and data driven decisions.

The Result

Thanks to the strategic adjustments made by the PKO team, Church Apothecary was able to achieve significant growth in sales while decreasing their cost per sale. After two weeks the brand was able to increase sales and decrease their cost per sale. As a result, the marketing investment grew within the first month of management.

Decrease Cost Per Conversion

Increased Month Over Month Sales

Increased Return Customer Rate

Investment Increase

The Solution

PKO was brought in to review all digital marketing channels, including Shopify, Google Ads shopping, and Microsoft ads shopping. Within just two weeks, the PKO team was able to optimize select campaigns and execute a new strategy based on the learnings. By identifying areas for improvement and testing new approaches, PKO was able to help Church Apothecary achieve their goals.

Conducted a comprehensive audit on existing marketing platforms to ensure they target their own channels and reduce cross over.

Developed a data-driven strategy to optimize PPC campaigns and leverage unique geographic targeting modifiers.

Retooled existing campaigns to drive audiences to product pages and target qualified buyers to close the path to purchase.

How We Did It

The PKO Digital team was able to achieve these results by conducting a thorough review of Church Apothecary’s digital marketing channels and identifying areas for optimization. With a data-driven approach, the team was able to make targeted adjustments and test new strategies to maximize results. By focusing on measurable outcomes and continuously refining their approach, PKO Digital was able to help Church Apothecary achieve its goals and grow its business.